Sunday 14 November 2010

4D Installation Ralph Lauren


Announced on the IHT Conference and a great example how David Lauren brings "Heritage Luxury" into a new century - not only with his great Marketing ideas already seen on the web and on social media but now an innovative hugh Installation of a new RL 4D world. Its not only what he is calling "merchan-tainement" to me its more in between and advertising and art installation.
Too bad he didn't say anything about the costs of such an installation (first question asked from a german company of course :)...but that let us dream a bit longer to do such great things for other brands... in a new way of course ! Don't imitate - innovate.

IHT Conference 2010

This week I visited the IHT Conference in London, with Suzy Menkes as a great host and this time under the title : Heritage Luxury. After last years conference in Berlin I came with big expectations and got lots of inspirations from the key players in the luxury market.
Starting with Alber Elbaz a humble speaker with lots of respect for the industry and now I know, after years of being a fan of his collections, that he is married to a women... Jean Lanvin :). And in the end
"He got the freedom to dream and to do - without fear" so thanks to that, we got the stone washed silk.
Another highlight is always to get the news about Burberry, this time Christopher Bailey came with Angela Ahrendts. What a chance to have such a power as a creative and finance team they can really get an image and a brand into a new century, it's amazing and shows its success in the numbers. The new project of the "bespoke trenchcoat" which can be ordered online in 12 Mio. variations will be a next step into the future.
Paul Smith a great speaker or better to say actor on the stage (great charts by the way).
Tommy Hilfiger, who started selling self made vintage jeans at school, still wants to remain true to his american icon and personal values ... even after he sold the company?
Mary-Adair Mcaire of Pringle of Scotland I appreciated her honesty to show that it is not easy to get an old brand alive with small budgets.
Love the Missoni family 3 generations of "seams to me" normal people. Had a long conversation with the "grandfather" Ottavio Missoni and maybe after that I understood Heritage the most.
After Victoria Beckhams explenation of "my husband just has to look good" we waited one hour for the appearance of Mr Karl Lagerfeld and his entourage. It is always a pleasure to listen to his stories and he seams in a distructive phase as he said "you can only build something new when you destroy the old".
I believe more in the words of David Lauren "keeping a classic modern is the most difficult" and its always about looking forward not looking back !
More in my next article about the 4D Installation of Ralph Lauren.








Sunday 19 September 2010

Miami Design District



Some impressions from my favorite places in the Miami Design District - enjoy the colors and the sun, and don't forget to make a stop at the Buena Vista Bistro et dit bonjour à Claude ! 

Saturday 10 July 2010

Fair Berlin, Bred & Butter and fashionweek





















Hot days at this years BB and all other fairs that took place this week in Berlin (Premium, Green Room ...) and also for the shows at the fashion week. Still love the atmosphere at the old Tempelhof Airport where the BB takes place. Maybe today the big brands slowed down a bit the creativity of the first years but still some great ideas (e.g. bravo to Diesel - be stupid ... why not :) and also to a great organization team.  I met also some dear friends at the Michalsky style nite - no its not Paris or New York, but therefor its much more relaxed and its just sooo Berlin ! And Berlin is always worth a hot week-end. So see you soon fashion Hauptstadt.

Sunday 27 June 2010

Vitra Campus


Whenever you are around Basel don't forget to visit the Vitra Campus in Weil am Rhein.
Here some impressions from the new Vitra house (by Herzog& de Meuron) and from the architecture tour : Firehouse by Zaha Hadid (her first building realized, but with no straight walls - everybody got sick in the building :), the Jean Prouvé gasstation, the Frank Gehry Vitra Design Museum & production hall, the Richard Buckminster Fuller Dome,  other production halls by Nicholas Grimshaw and Alvaro Siza. My prefered architect is Tadao Ando and I love the simplicity of his conference building (where you can rent rooms for your private meetings). So enough name dropping, have a look yourself and whenever you are around - go there and buy some souvenirs (even if you might prefer the vintage chairs, you will find something in the Vitra store, and if it is just a good book :).

Art Basel 2010

Here you get some impressions from Art Basel 41. This time my favorite was Shinichi Maruyamas black and white pictures. Have a look and some more ideas. Art Basel is always worth a travel and see you all again in Miami :)

Sunday 2 May 2010

Inspiration Hermès


I just wanted to put some pictures of the opening of the first Hermès mens Store in New York, but than last night Jean-Louis Dumas died and I will just put some more of my favorite pictures of Hermès here and thank the brand for always being the real luxury and for inspiring me since I am a child. RIP Monsieur Dumas and to a great future of all the values of Hermès ... much more to follow !